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The MESSAGE Model of Accelerated Training and Teaching

The MESSAGE Model is a framework for design and delivery that respects what we currently know about how the brain naturally learns, creates and communicates.  Whilst MESSAGE as a model is at the heart of our trainer and teacher development, as well as our programme designs, it is also a transferable model for creativity, communication, sales and customer delight.

The Model works in 7 Phases - and some phases remain active throughout the process.  MESSAGE is a mnemonic acronym:

  • Mindset
  • Entrance
  • Share (and then) Switch Ownership
  • Store
  • Act
  • Go-again
  • Engage

You can discover more about MESSAGE in my Gower publication, 'The Accelerated Trainer' - which can be ordered by clicking on this link or emailing me directly at

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