Messianic Mirroring…Go, Brand Thyself!
“22 The people were amazed at his teaching, because he taught them as one who had authority, not as the teachers of the law.” [Mark Ch.1 - emphasis mine]
As we enter a time of increasing uncertainty, many people are attracted to strong voices that seem confident and assured. By way of contrast, today’s equivalent of the teachers of the law often project a lack of commitment that inspires zero confidence in their hearers.
Thus we end up with people feeling drawn to all manner of fundamentalists – both secular and religious, political and all prejudiced. After all, fundamentalism is essentially a belief system that inspires certain patterns of behaviour. In these contexts, I see this as a very bad thing. Any following of any set of beliefs that prevents rational assessment is not a form of faith but a form of laziness.
However, there is a powerful flipside. I believe, in building a personal brand, one should inspire confidence. After all, if you don’t believe in yourself, why should anyone else? The Greek Philosophers encouraged us with the saying, “Know Thyself”. I would say, “Know thy strengths – then project them with confidence!”
Any fool can pretend they know something about something they don’t – we’ve all met many of them, and, regretfully, too often in ‘sales’ roles. I’m not suggesting that kind of psuedo-confidence at all. I’m suggesting you harness the power of knowledge by being an expert in certain areas – become the Voice in that area. Jesus confronted the so-called experts of his day, challenging them with the assertion that they were…”in error because you do not know the Scriptures, nor the power of God…”
Let’s do our homework and then lay aside all false modesty. In this day and age, people respect strength. Be bold, be strong, and then do NOT be silent!